GoldStarred vs Trustpilot

At a glance

GoldStarred prices are the same number in every currency: £ in the UK and $ everywhere else, excluding VAT or sales tax. Trustpilot's US plans page lists Starter from $99, Plus from $319 and Premium from $799 a month per domain, billed annually.

What you get on GoldStarred

GoldStarred is built so a business can show real reviews on its own site without signing up for a year. The Free plan covers reviews of your business, a public profile and badge, a verified domain, honest review labels, 75 review invites a month, an unlimited review link and QR code, replies to reviews and flagging. Your profile becomes a page Google can list once it holds three published reviews.

Growth ($17 a month) adds reviews for up to 25 products, apps or courses, each with its own widget and Google markup, 250 invites a month with automatic reminders, social cards and CSV export. You paste one snippet, and each product is added the first time its widget loads on your verified site. Pro ($37 a month) adds unlimited products and invites, up to 5 websites on one account, import from other platforms, a badge without the GoldStarred line and priority support. See GoldStarred plans.

How reviews arrive on each

On GoldStarred, customers can review you from an invite or from your review link, and every review shows a label for how it arrived: Verified when the business supplied an order reference, Invited, Organic, Imported or Incentivised. An incentivised review is labelled, not hidden.

Trustpilot's Guidelines for Businesses (version 7, May 2025) say "Reviewers don't need to be invited to leave a review". Invitations "must be fair, neutral, and unbiased, with no incentives offered", and businesses "must only use Trustpilot's supported invitation methods to request reviews". The guidelines also tell businesses not to be selective, which includes "inviting only those people who you know have had a positive experience".

Pricing and contracts side by side

For one UK website, using listed prices (the yearly totals are our arithmetic):

• Up to 75 invites a month: GoldStarred Free, £0. Trustpilot Free covers 50 invitations a month, £0.
• 100 invites a month: GoldStarred Growth, £17 a month, so £204 a year. Trustpilot Starter, from £119 a month billed annually, so £1,428 a year.
• 300 invites a month: GoldStarred Pro, £37 a month, so £444 a year. Trustpilot Plus, from £289 a month billed upfront annually, so £3,468 a year for one domain.
• Several websites: GoldStarred Pro covers up to 5 for £37 a month. Trustpilot says "Each domain priced separately" and asks for every domain to give a quote.

Trustpilot's Starter plan is available only to new customers below a revenue limit, shown as up to $1M on the UK page and up to $5M on the US page.

Trustpilot's contract terms in its own words

From Trustpilot's Terms of Use and Sale for Businesses, version 9.0, in effect from 23 June 2026:

• Term: "Most subscriptions run for 12 months" (section 6), and the plans page says "Our initial contract term is 12 months, prepaid."
• Renewal: the subscription "will automatically renew for a further subscription period" (section 6).
• Price at renewal: Trustpilot "may (without informing you) increase the total price of your subscription by up to 5%", or give at least 45 days' notice of a different increase (section 6).
• Notice: cancel "at least 30 days before the end of your current subscription period" (section 35).
• Payment: "the fees for each subscription period are owed to us upfront" (section 29).
• Refunds: "we will not owe you any refund or credit if you or we terminate your subscription in accordance with these terms" (section 27).
• After the term: "you will still have access to the services provided in our free plan" (section 35).

GoldStarred plans are billed monthly, with no annual contract and no notice period, and you can cancel any time.

Fair treatment and moderation

GoldStarred's moderation rules are public and identical on every plan. A business can reply to a review and flag one for checking, and every business plays by the same rules: no business can hide, delay, edit or reorder reviews, or pay to. Ranking uses review data only, never payment.

GoldStarred's fake review policy says invitations must be neutral and must not offer an incentive, and it treats inviting only happy customers as a fake-review practice. Where a business did offer a reward, the review carries the Incentivised label.

Trustpilot publishes its own rules in its Guidelines for Businesses, quoted above: no incentives and no selective invitations. Google's rules for its own reviews also prohibit incentives and selectively asking for positive reviews.

Where Trustpilot is the better choice

• You already have Trustpilot reviews. Your profile and history are there, and Trustpilot's terms say you keep its free plan after a paid term ends.
• You want to trial a larger paid plan. Trustpilot Plus offers a 14-day free trial. Premium (1,000 invitations a month) and Enterprise (unlimited) are priced by quote on the UK page.

Where GoldStarred is the better choice

• You want to pay monthly. No annual contract, no prepaid year, cancel any time.
• You run more than one website. Pro covers up to 5 sites for one price, with no per-domain fee.
• You want product reviews. Growth adds up to 25 products, apps or courses with their own widgets and Google markup, which makes those pages eligible for star ratings, and Pro makes products unlimited.
• You send more invites than a free plan allows. GoldStarred Free gives 75 invites a month and an unlimited review link.
• You want the same moderation on every plan. Replying, flagging, moderation and ranking work identically on Free, Growth and Pro, and the rules are published at /legal/moderation.

Moving over, or running both

GoldStarred Pro imports reviews from other platforms and labels each one Imported, so readers can see where it came from. You can also keep a Trustpilot profile and add GoldStarred to your own site; GoldStarred works alongside any other review platform. For a wider view of the options, see Trustpilot alternatives and Trustpilot pricing.