Trustpilot alternatives for online businesses (2026)

The alternatives at a glance

Google reviews are left out of the table because Google's pages do not set out a price plan. They have their own section below.

Why businesses compare Trustpilot with other platforms

Trustpilot's paid plans are built around a year. Its UK plans page says "All contracts are a 12-month commitment" and lists Starter "from £119 per month, per domain, billed annually". Its terms for businesses (version 9.0, June 2026) say subscriptions "automatically renew", that notice to stop renewal is due "at least 30 days before the end of your current subscription period", and that the price may rise "by up to 5%" at renewal. Each domain is priced separately.

Those terms suit some businesses well. Others want to pay month by month, run several sites on one bill, or start without a contract. The platforms below handle those points differently. For the full breakdown of Trustpilot's plans, see Trustpilot pricing and contract terms.

How we compared them

We are GoldStarred, so we have an interest in this comparison. To keep it fair, every competitor statement is a published fact from that company's own page, quoted or closely paraphrased, with the link and the date we read it. Where a page did not say something, we say so rather than guess.

We compared free plans, entry prices, what the price depends on, billing and contract terms, and how reviews are labelled. Prices are shown in the currency each page used. Reviews.io shows different prices by country, so we used its UK view. Prices change, so check the vendor's page before you buy.

Free alternatives to Trustpilot

These have a free plan you can start on today, going by their pricing pages:

• GoldStarred Free: business reviews, public profile and badge, verified domain, 75 invites a month, an unlimited review link and QR code, replies and flagging.
• Judge.me Forever Free: unlimited product and store reviews for Shopify stores.
• Yotpo Free: for stores with up to 50 orders a month.
• Senja Free: 15 video and text testimonials.
• Reviews.io: free only for Shopify merchants, with 25 invites a month.
• Google: customers can review you through a Google link or QR code.

The limits are different in kind. GoldStarred and Trustpilot cap invites, Yotpo caps orders, and Senja caps testimonials. A review link that anyone can use is unlimited on GoldStarred.

What it costs at 100 and 300 invitations a month

Here is a worked example for one UK website, using each page's listed price. The yearly totals are our arithmetic, twelve times the monthly figure.

100 invitations a month:

• Trustpilot Starter (100 invitations): £119 a month, billed annually, so £1,428 a year, on a 12-month commitment.
• GoldStarred Growth (250 invites): £17 a month, so £204 a year, billed monthly. Free covers 75.
• Reviews.io Essentials (up to 300 invites): £24 a month, so £288 a year, or £228 on the annual price.
• Feefo Essentials (200 email requests): from £149 a month + VAT, so £1,788 + VAT over twelve months. Feefo does not state its term.

300 invitations a month:

• Trustpilot Plus (300 invitations): £289 a month, billed upfront annually, so £3,468 a year for one domain.
• GoldStarred Pro (unlimited invites): £37 a month, so £444 a year.
• Reviews.io Essentials still covers this, at the same £288 or £228.
• Feefo Essentials covers 300 requests only if 100 of them go by WhatsApp or SMS. For 300 emails, Enhanced is from £299 a month + VAT, so £3,588 + VAT over twelve months.

GoldStarred prices exclude VAT. Judge.me, Yotpo, Stamped and Okendo are left out because they charge a flat fee or by monthly orders rather than by invitations.

Verified reviews: invited and open platforms

Platforms differ in who can leave a review. Trustpilot's guidelines for businesses say "Reviewers don't need to be invited to leave a review", and that invitations "must be fair, neutral, and unbiased, with no incentives offered". Google's prohibited content rules forbid offering incentives for reviews, and say merchants may not "selectively solicit positive reviews from customers".

GoldStarred accepts both invited and uninvited reviews and labels each one by how it arrived: Verified when the business supplied an order reference, Invited, Organic, Imported or Incentivised. A reader can see which is which, and an incentivised review is labelled, not hidden. GoldStarred's invitations must be neutral and must not offer an incentive; if a business did offer a reward, the review is labelled Incentivised. Businesses can reply to any review, and no business can hide, edit or reorder one. Our moderation rules and fake review policy are public.

Can you move your reviews?

GoldStarred Pro imports reviews from other platforms and labels them Imported, so nobody mistakes them for new ones. Trustpilot's terms say that when a paid subscription ends "you will still have access to the services provided in our free plan". Reviews.io's pricing page says "We'll buy out your contract." Before moving, check what your current platform lets you export.

How to choose: five questions

1. 1
   How many review requests will you send a month? Match that to the invite or order limit, not the headline price.
2. 2
   How many websites do you run? Trustpilot and Reviews.io price per domain. Stamped includes two. GoldStarred Pro covers up to 5 with no per-domain fee.
3. 3
   Can you commit for a year? If not, rule out plans that require 12 months.
4. 4
   Do you need product reviews or business reviews? Shopify apps focus on products. GoldStarred covers your business on every plan and adds product reviews from Growth.
5. 5
   Is your business eligible for Google's own reviews? Read Google's eligibility page first.